Building something for athletes and the people who develop them


Just launched the Seven Competitor Virtues a free guide built on more than two decades of research with 4,000+ professional, D1, and elite athletes.

It's the first piece of a larger project: PSP Sports Profiler, a psychometric assessment designed by Dr. Thomas Schoenfelder, a psychologist who has spent twenty years studying how athletes compete, learn, and function within teams at the highest levels.

The framework identifies the seven distinct ways elite competitors are wired: Perseverance, Fire, Composure, Wisdom, Honor, Vision, and Resolve. It shows athletes, parents, and coaches how those identities shape everything from training to recruiting to NIL strategy.

The free guide is the gateway. The full assessment launches soon.

Built with Kit because it makes the whole flow landing page, sequence, delivery and I liked using one thing rather than a stack of patched-together tools.

PSP Sports Profiler | Academy of Work Science

PSP has been used by D1 programs, pro teams, and elite academies for twenty years. We're now making the same assessment available directly to athletes, parents, and coaches who want serious science behind their development decisions. Subscribe for occasional insights on the seven Competitor Virtues, the research behind elite competition, and what's next for PSP. Grab the free guide in the link below. It introduces the framework with a short quiz to point you toward your virtue.

Read more from PSP Sports Profiler | Academy of Work Science

For the past twenty years, the PSP Sports Profiler has lived inside elite athletic programs. D1 universities, professional teams, academies, agencies that develop the kind of athlete who breaks through to the highest levels. Quietly, it's been used to understand what separates the great competitors from the merely good ones — and what happens when you give an athlete clarity about their own psychological wiring. It was always B2B. Coaches bought it. Programs bought it. Agents bought it for...